• FA-123071 Source: Technisches Museum Wien
Collection Area
Die Quellenvielfalt des Archivs
Collection
Advertising Material and Posters
Epoch
1970 - 1979
At the moment this object is not published in the museum.

‘Postfuchs’ poster, 1970

Test
Remember

‘Clever and quick’ – the Post Fox (Postfuchs) was a popular advertising mascot of the Austrian Post Office in the 1960s and 1970s. This poster is promoting advertisements in the official telephone book (ATB).

This well-known mascot attempted to persuade post-office customers of the benefits of various postal services. From 1965-66, the first Post Foxes promoted the benefits of post codes, which were being introduced in Europe at that time. Thousands of little foxes in post-office uniforms stirred up public opinion in favour of the new post-office measure for improving delivery times: They were distributed as little toy mascots, smiled down from colourful posters in post-offices and mail buses, and decorated the sealing stamps on bulk mailings. In addition, they promoted travel on post buses and personal telephone lines as well as the yellow pages.

The ‘Advertising brochures from the Austrian Post Office archive’ holdings in the archive of the Technisches Museum Wien (Vienna Technical Museum) contain posters in various formats, almost two dozen of which have Post Fox motifs.



Inv.Nr. PA-GV-WS-20
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