Barbara Pandey

Advertising, Tourism

Perhaps you have recently spotted a poster of the Technisches Museum Wien?
Or heard one of its radio spots?
If so, you’ll already have a good insight into what I do.

I joined the marketing team at the Technisches Museum Wien in September 2001.
My main duties include media and advertising planning and overall responsibility for the Museum’s CI/CD.

More specifically: 

  • Strategy development
  • Media agency contacts
  • Performance measurement
  • Collaboration with the media
  • Planning and implementing image campaigns and general advertising media

Tourism marketing is also one of my main areas of activity.
The focus here is on strategic planning and organising workshops as well as participating in trade fairs, developing tourism products and packages, and looking after our partners in the tourism sector.

Finally, my duties also include project-related tasks such as responsibility for marketing and sponsoring measures within the scope of special exhibitions and other Museum activities. 
Getting people excited about our Museum and proving that culture does not have to be dull and boring is a thrilling task. It’s a challenge I look forward to every day with great pleasure and enthusiasm. 

My recommendation for you:

Come along and enjoy the Museum – whenever and as often as you want, thanks to our attractively priced annual ticket!

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