Picknick Transistorized receiver

Philips, 1960

 © Technisches Museum Wien, Photo: Peter Sedlaczek
Collection Area
Information & Communication
Radio and TV
medien.welten (media.worlds)
1960 - 1969

Pop music


Elvis Presley, the Beatles and the Rolling Stones inspire the youth of the post-war era with their music. The huge success of pop music builds the foundation for the modern music industry. 

The post-war era is characterised by German ‘Schlager’ music. It consists mostly of inoffensive songs about love and happiness which reflect the aspirations of the ‘Wirtschaftswunder’ generation. The broadcast stations controlled by the occupying forces allow new rhythms to gain importance. German ‘Schlager’ stars such as Peter Kraus sing German songs to American Rock 'n' Roll music. At Northwest German Broadcasting, a young Englishman names Chris Howland hosts the radio show Rhythmus der Welt (Rhythm of the World), in which he presents the international music scene. From 1961 onwards, Howland presents the Musik aus Studio B TV show, which is produced in cooperation with the record industry. The sound of the new youth culture – soon referred to as rock and pop music – is henceforth characterised by artists like Elvis Presley, the Beatles or the Rolling Stones, who attract thousands of enthusiastic, often hysterical youths to their concerts. In an interaction between record companies, radio stations as well as manufacturers of record players and radio devices, the modern-day music industry is born.

Inv.Nr. 26096

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