THE NEW CAMPAIGN

To see what others have not seen

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© Technisches Museum Wien
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© Technisches Museum Wien
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© Technisches Museum Wien
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www.wiennord.at

The new campaign features a selection of quotes on the impact of technological developments on our society, an impact that cannot always be assessed.

Your task…

Admittedly, the future acceptance of technological developments is not always obvious. Even less so the social, economic and cultural repercussions they entail. The technology in our everyday lives changes slowly but surely, influencing the way we lead our lives.

…is not to foresee the future…

The advertising campaign we developed jointly with the Wien Nord agency is designed to make people more aware of this exciting aspect. From today’s point of view, the quotes by leading figures from the fields of science, technology and politics may well put a smile on our faces.

The campaign is to be launched throughout the Vienna metropolitan area in July and August on 16-sheet posters, Citylights, culture posters, Freecards, Infoscreens, the internet, and as a cinema advert.

…but to enable it.*

Come and visit us and take a look at technology past and present – so you’re geared for the future. With 22,000 m² of exhibition surface and a comprehensive educational programme we’ll make technological developments and their impact on society something for you to experience close up.

So come and see what others have not yet seen!


*Antoine de Saint-Exupery, 1948

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